The AI Operating Model for Higher Education
Two years of policy work on what students cannot do with AI. Not one line on what the admissions team can. Here is what an AI operating model looks like in a university.
Business
The AI Operating Model for Franchise and Multi-Site Operators
One promotion, forty versions of the artwork across the network, and nobody you can hold accountable. Here is what an AI operating model looks like in a franchise business.
The AI Operating Model for Real Estate
Six subscriptions, no change to the business. Here is what separates real estate companies where AI runs in production from the ones still experimenting.
The AI questions you’re not asking yet
Recently, I wrote about the questions regional CEOs keep asking me about AI. Where do I start? How do I stay in control? Will it replace my team? Honest questions from leaders at the start of something. Then I saw a post from Alex Lieberman, the Morning Brew co-founder who now runs Tenex, an AI … Read more
The questions regional CEOs keep asking me about AI
Most weeks, I’m across the table from a CEO somewhere in the Gulf. Real estate, financial services, government-adjacent businesses. A year ago, the AI conversation was polite and abstract: what is this, and does it matter? Now it’s sharper, and a bit more uncomfortable: what do I actually do about it, and am I already … Read more
You don’t have to rip out Adobe to stop overpaying for it
The biggest line in most enterprise creative budgets isn’t the software people use. It’s the software they don’t. Walk into almost any large organisation, and you’ll find the same thing: a full Adobe estate, hundreds of seats, and a usage report that tells a very different story. A handful of designers live in it every … Read more
The Hardest Part of a Brand Update Is Not the New Assets. It Is Retiring the Old Ones.
This is the most common failure mode in brand management, and it is almost never caused by negligence or a lack of care. It happens because retiring old brand assets from circulation is a systems problem, and most organisations try to solve it with communication.
The Cost of Off-Brand Content That Nobody Is Measuring
Most organisations measure the cost of off-brand content in terms of the time and money spent correcting it. A designer’s hours spent fixing the wrong logo. A print job that needs to be redone. An agency fee for work that should have been done in-house but could not be because the tools and templates were not there.
Translation Changes the Language. Localisation Changes the Communication.
This scenario is familiar to almost every marketing leader who has worked across languages in the UAE market. The translation is accurate. The communication fails.